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Coolers Wine Coolers wine coolers are designed to help keep bottles of wine at an ideal temperature. They also shield against unwanted humidity which can cause wine to degrade and alter its flavor. Typically these sweet drinks are low in alcohol (4% to 6% ABV) and are made with real fruit juice. But they are still not wine. The History of Wine Coolers The wine cooler is an iconic example of a fashion that has risen to fame and then fallen out of fashion. But what is a wine cooler, and how did it become such an enthralling drink? A wine cooler is a drink that blends traditional wine with syrup or fruit juice. It's a refreshing and sweet drink that is perfect for summer. It's the perfect way to stretch your wine bottle. When the wine cooler was first introduced to the market, it quickly became a popular drink for adults looking for an easy drink that was refreshing and easy to drink. It was sold by big distributors such as California Cooler, Seagram's, and Bartles & Jaymes. In the 1980s, wine coolers were responsible for 20% of all wine consumed by Americans. However, their popularity began decrease in the beginning of the 1990's. This was due in part to the change in federal excise taxes, which made mixing water and wine less profitable. This marked the beginning of the end for the wine cooler, which was soon replaced by malt based beverages like Zima and Mike's Hard. The wine cooler is making a comeback the present day thanks to independent wine drink producers who are focused on creating drinks of high quality and with short ingredient lists. They are also focusing on using more natural fruits and wines. It is possible to make your own wine cooler by simply mixing wine with syrup or fruit juice Many people prefer to purchase ready-made wine cooler drinks. They are available in various grocery stores, liquor shops and even some specialty wine retailers. In addition to being convenient, these pre-made drinks are also a great addition to any barbecue or picnic. They can be served chilled or with citrus-infused twists. Some of these drinks can even be frozen, which makes them a great choice for outdoor entertaining. These drinks are great for any occasion as long as you remember the right wine cooler temperature. The California Cooler California Cooler was the name that launched the wine cooler trend in the 80's. The bottled concoctions blended white wine with fruit juice and other favors and were huge hits. The company behind them was called California Bottled Products, and it began small with its founders Michael Crete and his high school friend Stuart Bewley. They handled all the work including bottling, brewing, and sales. By 1984, they were selling 10 million cases a year. This led giant wine makers like Gallo to join the game and flood primetime television with ads featuring their versions of California Cooler. These included the endearing old yokels Frank Bartles, and Ed Jaymes. By the end of the decade, the era was over. Taxes were the death knell for the product in 1991, as Congress doubled the excise tax on wine to $1.07 per gallon. The cost of producing a wine-based beverage cooler increased rapidly, and was eventually surpassed by sweet malt beverages like Zima or Smirnoff Ice. Even so, it is possible that coolers will make their return. With the new generation coming of old age, it could be that they're ready to embrace the irreverent mix of fruity malt and wine liquor. They may be interested in the fact that a cooler can serve as an energy-saving alternative to fridges. A wine cooler can be set on a patio or deck and comes with screen covers that let cool air in from the outside. This collapsible beverage cooler is not just a great wine cooler, but it's also great for camping and picnics. It folds flat to fit inside your trunk, and is easy to carry with a handle on top and solid wheels. Once it's installed it can easily accommodate plenty of food items and drinks. It can also be used as a seat, and it will keep your drinks cold. This cooler also comes with a handy shoulder strap, which makes it easy to carry even when loaded. The 80's Craze In the 1980s the wine cooler was all the rage. The flavors of white wine and fruit became an ideal drink for beach parties, picnics, and casual gatherings. The low alcohol content of the drink was a hit with a wide audience and it was a symbol of laid-back fun. The popularity of wine coolers grew to the point that large corporations entered the market, and a range of brands were launched with various flavors. Bartles & Jaymes, Seagram's Escapes and other brands were the most successful. her response offered a wide range of fruity flavors which created them into household names. The 80s craze of chilled, ready-to-drink cocktails also led to an increase in the sparkling wine's industry. Champagne and sparkling wines were a status symbol for young people who wanted to showcase their newfound wealth and a large number of Americans began to drink sparkling delights on a regular basis. These sparkling wines were costly at the time, but were an alternative to reds and whites that were full-bodied. In a period when wine snobs were growing intolerant of anything that didn't carry the label “vin de vigne,” these frothy libations provided vinophiles with a chance to indulge without suffering headaches or an acidic taste in their mouths. At the close of the decade however, the wine cooler fad was beginning to fade. A massive tax hike on excise prompted producers to shift from wine to malt base drinks, and by the year 2006 the category had dropped to less than one percent of sales. Coolers have seen a slight revival. Although many still employ the term wine cooler to describe these wines with a flavor drinkers often refer to them as aperitifs, spritzers, or aperitifs. They are a great method to stretch bottles and adding sweetness to a lighter alcoholic drink. They are also refreshing on warm days. However, there is no legal definition of a wine cooler and many products today don't even contain any wine. The Perfect Cooler If you're a wine lover with a large collection or simply searching for a product that can keep your favorite bottles chilled to an optimal serving temperature There's a suitable cooler for you. Before choosing a wine refrigerator take a look at the space available and the quantity of bottles you'd like to keep. Consider whether you want a built-in model installed within cabinets or a freestanding unit that can be placed in any room of your home. Wine coolers are an excellent addition to a kitchen, but they can also be found in restaurants, bars, hotels, spas, and other facilities that serve beverages. These refrigerators are designed for storing and cooling bottles to the ideal serving temperature. They're a great method to ensure that your customers are enjoying their drinks to the fullest potential. It's important to select the best wine cooler for your company from the many single-zone and double-zone options. If you're a novice, a single-zone wine cooler will likely suffice however, as your tastes change it may be necessary to upgrade to an option with dual zones that can accommodate different kinds of wines at once. If you're a wine connoisseur or simply looking for an efficient wine cooler, look no further than the BruTank Vino Bottle Cooler Portable. This double-walled, vacuum-insulated cooler keeps your bottles or wine chilled for six hours without any ice. It's the perfect cooler for picnics in the park, backyard BBQs and dinner parties. This compact wine cooler is perfect for homes with little space. People love its visually pleasing design. Also, consumers appreciate the quiet operation and precise temperature control that is provided by the compressor system of this cooler. Many are also pleased with the locking mechanism, which offers an added layer of security for wine bottles.